Jollibee and KATSEYE Drop New Merch Collection and Sweepstakes
The Filipino-born fast-food brand Jollibee and global girl group KATSEYE are back with one more surprise for their fans. On Monday, October 20, at 9 a.m. PST, Jollibee launches its second apparel collection in partnership with KATSEYE. Then on Thursday, October 23, a ticket-giveaway sweepstakes opens, giving fans a chance to win seats at KATSEYE’s North American “Beautiful Chaos” tour. This effort comes after the duo’s earlier successes: the first merch capsule sold out quickly, and the KATSEYE-themed Korean BBQ chicken launch broke records.
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Merch Collection Details
This second drop features three exclusive pieces, available only via the Complex Shop while supplies last. The items are: – A cream jersey tee with “Chickenjoy 100% Gnarly” branding — relaxed sporty style that signals street-wear energy. – An oversized black hoodie with the same “Chickenjoy 100% Gnarly” motif — styled for fans who want comfort and flair. – A slate-blue corduroy bomber jacket (tan sleeves, red-and-white trim) called “Shared Dream.” This piece is available only by pre-order, shipping around November 11.
The collection emphasises bold flair, comfort and a sense of fan identity. In the words of Luis Velasco, Senior VP & Marketing Head at Jollibee North America: “The response from our fans has been incredible, and this second drop and sweepstakes are our way of giving back — and keeping that joyful spirit going.”
Sweepstakes: Win Concert Tickets
Starting October 23 and running through November 9, 2025, Jollibee invites members of its loyalty programme (Jollibee Rewards) to opt in to a sweepstakes. Eligible participants—both new and existing members—will be entered via a link in a personalised email or via their account. The prize: two tickets to a sold-out KATSEYE concert in one of nine selected cities across North America: Toronto (Canada); New York NY; Washington DC; Sugar Land and Irving (Texas); Phoenix AZ; San Francisco CA; Seattle WA; and Los Angeles CA.
This gives fans of Jollibee (and KATSEYE’s dedicated “EYEKONS”) a direct path to live music and rare merch. It’s a dual play of food, fashion and fandom.
Background: How This Tie-Up Built Momentum
The First Collab and Korean BBQ Launch
Their relationship dates back to August 2025, when the initial Jollibee x KATSEYE merch collection rolled out via Complex and sold out in under three hours. :contentReference[oaicite:3]{index=3} Then, in mid-September, Jollibee released the “KATSEYE Special Korean BBQ Chicken Sandwich” and “Fried Chicken” items across North America. Those menu launches featured a soy-glaze and gochujang (Korean chilli paste) sauce, served on a brioche bun with cucumber, red onion and cilantro. :contentReference[oaicite:4]{index=4} The flavour combo of sweet, savoury and spice resonated with consumers and generated strong social buzz.
Why the Collaboration Matters
Jollibee has been recognised as the “best fast food fried chicken” in the U.S. for multiple years, according to USA TODAY. The brand has strong food credentials and fan loyalty. :contentReference[oaicite:5]{index=5} Meanwhile KATSEYE brings a multicultural membership (including Cuban/Venezuelan-American, Indian, Ghanaian-Italian, Chinese-American, Filipino, and South Korean members) and a global fanbase. The partnership taps both food-fans and music-fans in one strategy.
It’s a well-executed move: the merch adds a fashion dimension, the menu adds a flavour variation, and the sweepstakes gives fans direct access to live experience. That combination helps Jollibee position itself not just as a food chain, but as a lifestyle and community brand.
What This Means for Fans and the Market
Fans of Jollibee get more than just another product drop. They get exclusivity (limited pieces, first-come), membership incentives (entering sweepstakes), and the convergence of music and food culture. For KATSEYE’s fans (EYEKONS), the partnership gives tangible collectibles and live experience opportunities.
From a market perspective, brands are increasingly exploring cross-industry collaborations. This one appears to deliver on several fronts: product innovation, exclusivity, direct-to-consumer drops, membership activation, and fan engagement. Analysts point out that such collaborations can yield fresh revenue streams and strengthen loyalty among younger demos.
AInvest
My take: It’s smart. Jollibee could have simply launched another menu item or another tee. Instead, it built momentum via music + fashion + food. That synergy boosts the brand feel and gives it cultural relevance beyond the usual drive-thru.
Key Dates and What to Do
– Oct 20, 2025, 9 a.m. PST: New merch goes live on Complex Shop (while supplies last). – Oct 23 – Nov 9, 2025: Sweepstakes open for Jollibee Rewards members to enter for KATSEYE concert tickets. – Pre-order “Shared Dream” bomber jacket ships around Nov 11.
If you’re a fan (food, fashion or music), act early. Limited drops tend to sell out fast.
To stay updated, check Jollibee’s website and social channels.
This collaboration shows how a brand can do more than what you expect—combining fried chicken, fashion and pop-music fandom in one smart campaign.
