Hard Rock International Turns Up the Volume on the Holidays
Hard Rock International is cranking the holiday spirit to full blast this year. From a dazzling light show spectacular at The Guitar Hotel in Florida to limited-edition Bruce Springsteen merchandise and hotel booking deals across the globe, the brand is giving fans, travelers, and families a reason to celebrate in Hard Rock style. Whether you’re after live music, festive food, or just some rock-inspired holiday cheer, Hard Rock has something for everyone this season.
“We are excited to welcome guests for another unforgettable holiday season, Hard Rock style,” said Jeff Hook, Chief Operating Officer at Hard Rock International. “This year’s celebrations bring holiday cheer into every aspect of the Hard Rock experience, offering something special for families, couples, gamers, music fans, and everyone who walks through our doors.”
The Guitar Hotel Becomes a Holiday Light Show Spectacular
From November 29 through January 3, The Guitar Hotel at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida, will become a centerpiece of holiday magic. The “Hard Rock the Holidays” festival transforms the iconic hotel into a glowing spectacle featuring over two million LED lights synced to classic holiday music. Guests can stroll through interactive photo displays, enjoy themed activities, and sample seasonal food and drinks. Tickets start at $35 for Unity™ by Hard Rock members, with children six and under admitted free. It’s a blend of spectacle and spirit that’s quickly becoming Florida’s most talked-about holiday attraction.
Global Hotel Escapes and Exclusive Travel Offers
For those planning a winter getaway, Hard Rock Hotels and REVERB by Hard Rock properties worldwide are rolling out holiday booking deals. Guests who book between November 12 and December 7 can enjoy up to 30% off stays at participating city and resort hotels and up to 55% off all-inclusive destinations. The offer applies to stays from December 20, 2025, through August 31, 2026. Whether it’s Christmas markets in Hamburg, the festive energy of Madrid, or the beaches of the Caribbean, Hard Rock Hotels promise a mix of luxury, local culture, and unmistakable Hard Rock flair.
Members of the Unity™ by Hard Rock loyalty program can unlock even more savings and benefits, making this an easy excuse to turn holiday wishes into actual travel plans.
Hard Rock Live Brings Big Names and Big Shows
Music lovers can trade wrapped gifts for tickets this year. Hard Rock Live venues across the country will host an impressive lineup of concerts and comedy shows, including Earth, Wind & Fire in Atlantic City, John Mulaney in Hollywood, Florida, David Foster & Katharine McPhee in Rockford, and Sara Evans’ Holiday Road Tour in Bristol. Mike Tyson’s “Return of the Mike Tour” will also hit multiple Hard Rock Live stages, including stops in Cincinnati, Hollywood, and Atlantic City. Fans can browse entertainment.hardrock.com to find events near them and grab tickets before they sell out.
Springsteen Fans Get Their Holiday Wish
Just in time for gift shopping, Hard Rock is launching an exclusive Bruce Springsteen limited-edition collection at select Rock Shops and online. The line includes graphic tees, a button-up shirt, and a collector’s pin that nods to Springsteen’s storied career and Jersey roots. A portion of proceeds supports the Bruce Springsteen Archives & Center for American Music, preserving the legacy of one of rock’s most influential voices.
Beyond the special collection, Rock Shops will feature major Black Friday and Cyber Monday deals—up to 50% off in stores and 60% off online. Fans can also shop daily holiday promotions throughout December on apparel, accessories, and collectibles tied to legendary artists and athletes, from Lionel Messi to The Grateful Dead.
Festive Dining at Hard Rock Cafes
Hard Rock Cafes worldwide are rolling out holiday menus that hit every note of comfort and nostalgia. Guests in the U.S. can enjoy Thanksgiving dinners with roasted turkey, stuffing, cranberry sauce, pumpkin pie, and the fan-favorite Autumn Apple Fizz cocktail. For December, the limited-time “Celebrate Together” menu includes dishes like New York strip steak, a cranberry burger, caramel apple cheesecake, and two signature drinks: the Blackberry Rocker and the Autumn Apple Fizz.
Families can also enjoy Breakfast with Santa events at select locations, offering photo ops, holiday music, and a morning feast fit for both kids and adults. It’s one of those rare holiday outings where everyone leaves smiling—and probably singing.
Holiday Fun for Players and Gamers
The holiday season extends beyond hotels and cafes into Hard Rock’s digital experiences. Players on Neverland Casino by Hard Rock Games can enter the $1,000,000 Royal Giveaway through December 31, offering thousands of prizes, including cash rewards and exclusive Hard Rock merchandise. It’s free to play, and every registered user gets a spin of the prize wheel.
Meanwhile, Hard Rock Bet is bringing the festivities online with Unity™ by Hard Rock Week, running December 8–14. Players can earn bonus Unity Points and Tier Credits, doubling their rewards and unlocking additional perks redeemable in the online Reward Store.
Hard Rock’s Holiday Spirit Shines Worldwide
From Florida’s glowing skyline to cafes in Europe and resorts across Mexico, Hard Rock is setting the stage for a global celebration. Every element—from the music and food to the lights and loyalty perks—reflects the brand’s philosophy that experiences matter more than possessions. The message is simple: the holidays are better when you mix a little rhythm with your routine.
Fans can explore the full lineup of events, concerts, and promotions at hardrock.com/hard-rock-holidays.aspx and make this season one worth remembering. Because at Hard Rock, even the holidays come with a soundtrack.
